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4 Basics of Running A Successful Kickstarter Campaign

Posted On:

September 4, 2024

What is a Kickstarter Campaign?

In a nutshell, a Kickstarter campaign is a fundraising initiative on the Kickstarter platform, where creators present their project ideas and seek financial support from backers.

Backers pledge funds, and if the campaign reaches its funding goal within the set timeframe, the project is funded and proceeds. If the goal is not reached, no money is collected, and the project does not move forward.

All of it leads us to the million-dollar question “How to run a successful Kickstarter Campaign?”

First thing first, you need to get the basics right which we are about to tell you below

Build Your Community

Before you hit the launch button on your Kickstarter campaign, it’s crucial to have a strong and engaged community to support you. Building a community around your project will significantly impact its success. Start by engaging with potential backers through social media, forums, and your website. Create compelling content related to your project and foster genuine connections with your audience. Use the power of email marketing to collect leads and keep potential backers informed about your progress. This pre-launch communication will not only generate early interest but also create a sense of anticipation for your campaign launch.

Ask Your Community to Back You in the First 24 Hours

The first 24 hours of your campaign are crucial. Kickstarter’s algorithm rewards campaigns that experience a surge in backing early on, placing them in the “Popular” or “Trending” sections. To capitalize on this, leverage your community and ask them to back your project as soon as it goes live. By rallying your supporters in the initial hours, you can create momentum and draw the attention of other potential backers who are browsing Kickstarter for exciting projects to support.

Focus on Your Video

Your campaign video is the most compelling tool to showcase your project’s value and potential. A well-crafted video can captivate your audience, share your story effectively, and evoke emotions that drive people to support your campaign.

Consider partnering with a professional videographer and scriptwriter to create a high-quality video that aligns with your brand and resonates with your target audience. Share your passion and enthusiasm for the project, highlighting the impact it can make.

For further assistance, there are crowdfunding marketing agencies that help you produce content that leaves a lasting impression on your potential backers.

Don’t Be Afraid To Tell Your Story

Transparency and authenticity are key factors that draw backers to support successful Kickstarter campaigns. Hence, don’t be afraid to share your journey, challenges, and inspirations behind the project. Your story creates a personal connection with backers, making them feel like they are part of something bigger than just a financial transaction. Share your project updates regularly and respond to comments and messages promptly. Being open and honest will foster trust, and backers will appreciate your willingness to involve them in your project’s development. By adhering to these basics, you will take the first step to make your campaign a hit on the platform.